The Digilytix Blog
Ideas from Robert Zibell on the decisions that shape revenue, customer value and execution.
Hiring & growth decisions
Hiring a growth executive
A CEO’s guide to evaluating experience, decision rights, deliverables and fit before hiring a fractional growth executive.
Read Guide: How to hire a fractional Chief Growth OfficerChoosing the right role
Compare fractional CGO, CMO and CRO responsibilities, then choose the leadership scope that matches your business constraint.
Read Guide: Fractional CGO vs. CMO vs. CRO: which leader do you need?Engagement costs
Understand fractional CGO pricing, retainer and project structures, and the scope questions to ask before comparing executive proposals.
Read Guide: How much does a fractional Chief Growth Officer cost?Subscription growth
Diagnose subscription and SaaS growth challenges across activation, conversion, pricing, retention, expansion and payment recovery.
Read Guide: Subscription growth challenges: where to look before spending moreGrowth strategy
Before adding budget, find out whether the real issue is demand, conversion, customer value or execution.
Read Article: Your growth problem is probably not a marketing problem.Fractional leadership
What an effective fractional growth role should own—and what your team needs in place to make it work.
Read Article: What a fractional Chief Growth Officer ownsMonetization
A practical look at the decisions that turn a new customer into collected revenue, retention and expansion.
Read Article: Growth does not stop at acquisition.