Fractional growth leadership

Fractional Chief Growth Officer.

Get experienced executive leadership without a full-time hire. Robert Zibell works with your team to lead marketing strategy, acquisition, conversion, retention and monetization.

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The role

What does a fractional Chief Growth Officer do?

A fractional Chief Growth Officer (CGO) is a senior executive who leads growth on an agreed part-time basis. The role connects the commercial decisions that sit across marketing, product, sales, finance and customer success.

At Digilytix, that means identifying the constraint on growth, setting priorities with your leadership team, and coordinating the people responsible for execution. Robert works directly with the executive sponsor and functional leaders. Decision rights, deliverables, time commitment and measures are agreed before the engagement begins.

This is most useful when your business has customers and performance data, but improving the outcome requires more than one team. For a bounded problem, a focused project or growth assessment may be the better starting point.

Where the work starts

Growth leadership across the customer lifecycle.

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Your executive partner

Brand leadership. Agency experience. An owner’s perspective.

Robert brings nearly 20 years of executive experience across brands, agency portfolios, private equity and business ownership. He connects commercial strategy with the team, resources and decisions required to deliver it.

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Decision rights

Agree what the growth executive can own.

The mandate should identify the business outcome, the decisions Robert can make, the executive sponsor and the team capacity available to implement. That makes accountability practical from the first day.

What CEOs Should Expect

How the engagement works

Agree the outcome. Establish the baseline. Lead the work.

Define the mandate
Agree the business goal, scope, executive sponsor and decisions the role can make. Set responsibilities and access requirements.
Diagnose the constraint
Review the customer journey and available data. Separate evidence from assumptions and choose the priorities most relevant to the goal.
Coordinate execution
Build an action plan with owners, measures and a review cadence. Your specialists deliver technical and channel work; Robert aligns priorities and resolves commercial tradeoffs with the sponsor.
Review and transfer
Evaluate results against the baseline. Document what should continue, change or stop, with ownership your team can carry forward.

Measures depend on the mandate: activation, trial-to-paid conversion, customer acquisition cost, retention, expansion, collected revenue or margin. The scorecard should reflect your business model and the decisions the engagement can influence.

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Hiring questions

Fractional CGO FAQs.

How is a fractional CGO different from a fractional CMO or CRO?

Titles vary by company. A CMO typically leads marketing, while a CRO typically leads revenue generation with significant sales responsibility. A CGO mandate often spans acquisition, product-led conversion, monetization and customer growth. Choose the scope and decision rights your business needs, rather than relying on the title alone.

How much does a fractional Chief Growth Officer cost?

Digilytix agrees fees around scope, time commitment, complexity and the level of execution leadership required. A focused assessment differs from ongoing fractional leadership. The first conversation establishes the work so the proposed fee can be evaluated against explicit responsibilities and deliverables.

Do you work with SaaS and subscription businesses?

Yes. SaaS and subscription growth are specialties, not a requirement. Robert also brings consumer brand, DTC, ecommerce, agency and operating-business experience. The mandate follows your customers, business model and team.

Does a fractional growth executive replace our existing team?

The role works with your team. Digilytix provides commercial strategy, prioritization and executive coordination. Your functional leaders and specialists retain the capacity and responsibilities agreed in the engagement. Technical configuration and integrations stay with the implementation team.

Can we start with a project before committing to fractional leadership?

Yes. A defined conversion, pricing or retention project can be a practical starting point. An assessment can help when the cause is unclear. Fractional leadership fits when the work needs ongoing senior ownership across functions.

Start with the business question