Services
Bring experienced growth leadership to a defined initiative: go-to-market, customer acquisition, conversion, pricing, retention or expansion. Agree the scope, deliverables and team responsibilities before work begins.
Your questions. Our work. Tangible outputs.
Conversion
Review acquisition, offers and onboarding to identify where qualified customers drop off.
You receive: A prioritized conversion test plan with owners and success measures.
Potential measures: Lead-to-customer, checkout or trial-to-paid conversion, activation and acquisition cost.
Pricing & Packaging
Pricing and packaging consulting to assess your offers, discounts and upgrade paths before a pricing change.
You receive: Pricing and packaging recommendations, a test plan and rollout priorities.
Potential measures: Revenue per customer, conversion and margin.
Retention
Customer retention consulting to analyze churn patterns and cancellation journeys, then shape save and win-back offers.
You receive: A retention action plan with priority segments, interventions and measures.
Potential measures: Customer retention, cancellation reasons and save performance.
Expansion
Identify upgrade opportunities and improve add-on offers and renewal journeys.
You receive: An expansion playbook with target segments, offers and campaign priorities.
Potential measures: Expansion revenue, upgrade adoption and renewal performance.
Revenue Recovery
Assess revenue lost to failed payments and align recovery priorities with technical teams.
You receive: A recovery improvement roadmap with business measures and clear owners.
Potential measures: Recovered revenue, payment failure rates and involuntary churn.
Growth Leadership
Align marketing, product, finance and customer success around shared priorities.
You receive: A growth roadmap, operating scorecard and review cadence to drive execution.
Potential measures: Agreed business outcomes, delivery progress and accountable owners.
Scope and success measures are agreed for your business. We prioritize the work that matters most rather than requiring every service.
Compare Assessments, Projects and Fractional LeadershipAn example of what you receive
A conversion assessment turns an open question into a sequence of decisions, owners and measures.
Review the path from signup through activation and paid conversion, segmented by offer and acquisition source.
Define an onboarding test with a clear hypothesis, audience, success measure and customer-experience guardrails.
Document what changed, what remains uncertain and whether the test should expand, change or stop.
Illustrative example. Actual priorities, owners and measures are agreed around your data, team and business goals.
During implementation
Define pricing, onboarding, retention and reporting priorities while setup decisions are still open. Robert works alongside your implementation team to connect the business requirements to the customer journey.
Explore Implementation CollaborationGo-to-market & acquisition
Define the customer, proposition, channel priorities and launch plan. Coordinate marketing, sales and product around a clear brief, budget and test sequence.
You receive: a go-to-market plan with owners, milestones and acquisition measures matched to your business.
Start a conversation
Share where performance is falling short. We will define the question to answer, the people to involve and a useful first scope.
Talk with Robert