About Robert Zibell

Brand leadership. Agency experience. An owner’s perspective.

Nearly 20 years connecting growth strategy with commercial performance—from enterprise brands and agency portfolios to private equity and hands-on business ownership.

Talk with Robert Why I Built Digilytix

Executive background

From consumer subscriptions to complex client portfolios.

Robert has led growth inside operating businesses and across agency client portfolios. The work spans different audiences, purchase decisions and revenue models—from household subscriptions to ecommerce and enterprise demand.

01 / Consumer subscriptions

Three products. Three audiences. One recurring-revenue discipline.

DISH Network brought together distinct consumer products, including DISH television, Sling TV and Boost Mobile. The job was to make acquisition investment work against subscription economics while tailoring the offer and customer journey to each audience.

DISH consumer portfolio

DISHTraditional pay-TV households and long-term customer value.

Sling TVStreaming subscribers comparing flexible live-TV options.

Boost MobilePrepaid wireless customers making plan and renewal choices.

02 / Agency leadership

Growth work across client portfolios.

Gigasavvy, Branded Online and Investis Digital were agencies, not consumer brands. Robert’s roles connected client strategy to media, ecommerce, measurement and execution across different business models.

Gigasavvy

Media & ecommerce leadership

Guided performance investment across direct-to-consumer accounts. The work linked audience strategy, creative and channel mix to customer acquisition and ecommerce revenue, with more than $50M in media investment managed across the portfolio.

Branded Online

Ecommerce & marketing leadership

Led ecommerce and marketing programs for retail clients, connecting paid demand and onsite conversion to merchandising and repeat purchase.

Investis Digital

Global performance marketing

Led cross-channel programs for enterprise clients in technology, financial services and B2B sectors. The remit brought together paid media, search, content, account-based marketing and attribution across markets and teams.

03 / Publishing subscriptions

Scaling subscribers and lifetime value.

At Lee Enterprises, Robert led digital subscriber growth across a large publishing portfolio. The operating work connected acquisition, conversion and retention to paid subscription revenue. That experience informs Digilytix’s work on recurring-revenue economics.

Operating company

Lee Enterprises

Digital revenue grew from about $9M to more than $100M, with a 78% reduction in customer acquisition cost.

04 / Marketplace

Connecting media spend to marketplace demand.

At Auction.com, Robert worked on acquisition investment in a marketplace where supply, buyer intent and conversion timing differ from a consumer subscription. The work required measurement against transaction value rather than traffic alone.

Marketplace

Auction.com

The work linked acquisition investment to marketplace demand and transaction economics.

The agency descriptions refer to Robert’s portfolio responsibilities, not to every brand on an agency’s public client roster. Selected results were achieved with broader teams across different businesses and periods.

Selected experience & outcomes

A track record across brands and business models.

Experience at enterprise scale, across agency portfolios and inside growing ecommerce businesses.

Consumer subscriptions$1B+

Paid media portfolio across DISH, Sling TV and Boost Mobile.

Profitability$100M+

EBITDA performance above plan.

Agency portfolio$150M+

DTC brand revenue supported across the Gigasavvy portfolio.

Digital revenue$9M to $100M+

Growth across the Lee Enterprises digital portfolio.

Acquisition efficiency78%

Reduction in customer acquisition cost.

Sustained digital growth12 quarters

Consecutive quarters of double-digit digital revenue growth.

Selected outcomes and investment responsibilities from prior roles, achieved with broader teams. Figures represent different businesses and periods and are not combined totals.

What that means for your business

Senior judgment, connected to execution.

Robert works across marketing, product, finance and operations to make the priorities clear, resolve tradeoffs and move the work forward. The perspective combines the scale of a brand executive, the breadth of an agency leader and the accountability of an owner.

How We Work Together

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What result does your business need next?

Bring the growth challenge, the decisions ahead and the support your team needs.

Talk with Robert